Marketing Audit of TESCO, UK Essay Example | Topics and Well Written Essays - 2250 words

Marketing Audit of TESCO, UK - Essay Example This paper examines Tesco's UK strategic unit. From the 2011 Annual Report, four distinct component represent Tesco's UK strategic unit: Food Sales, Retail, Brands and Service Unit. The Food sales unit involves sourcing food from farmers and other providers in the UK and selling them to consumers. The Retail unit involves the malls and stores which are outlets for the sale of non-Tesco brands to consumers. Brands involve the manufacturing of distinct Tesco products for consumers in different categories. The Services unit includes the financial services and Tesco mobile. This paper declares that  Tesco is the largest supermarket retailer in the UK and the fourth largest in the world. Tesco started as   modest entity in 1924 and became a successful food retailer in the 1960s before going global in the 1980s. As of 2003, Tesco had approximately 1,700 stores and outlets in the UK as well as some 1,300 stores internationally.  In carrying out this analysis, we will apply important tools to identify the strategic business position of Tesco, UK. This is done by identifying the internal strengths, weaknesses and issues in Tesco as well as the industrial issues that faces Tesco currently. Also, the important concerns in the external environment are discussed. This is done through the use of popular strategic management tools and models.  Internal attributes that help to assess the strategic position of an organisation include the resources as well as the hard and soft elements that define the organisation's systems and scope.