Allergic Asthma Case Study Example | Topics and Well Written Essays - 1500 words

Allergic Asthma - Case Study Example In 2001, 73 people per 1000 were diagnosed to have chronic allergic asthma with the help of the medical professional; this is current prevalence of allergic asthma. What is more interesting to note, is that the prevalence of allergic asthma among minorities is disproportionably higher than among the native population. This may be explained by the social conditions, which often define the general state of health and immune system among patients from ethnic minorities. Asthma was also one of the leading diagnoses in the hospitalizations, and its morbidity was equal to 1.6 per 100,000 of the native population. Thus, accounting the noted information the importance and relevance of the present discussion is not under any doubt. (Adams, Smith & Ruffin, 2001) first of all, the process of diagnosis and its confirmation is clinical, and there are no blood tests, histopathological or radiographic investigations which can be performed to confirm the suggested asthma. Mrs. H addressed the doctor for medical assistance in 2004. ... sence of wheeze during these periods were the signs of the asthma, but for the reasons of her addressing the medical establishment with this problem for the first time, there had been no previous notes in relation to her state. She was 29, and she had used to have such health problems for about 10 years before, but with the exacerbations passing quickly and with long breaks she didn't see the reason for serious medication. Mrs H's family history stated that her both parents had chronic allergic rhinitis. Mrs H herself noted that tobacco smoke worsened her state, as well as dust inhaling; she had never smoked herself. Her social status was favorable, and her profession was accounting, thus she used to work with papers which could often be the sources of dust. She didn't have any signs of breath difficulties after use of aspirin or other medicines. Wheeze was episodic but was becoming more frequent. It is useful to remember, that the symptoms of allergic asthma may sometimes be mixed with the other symptoms, which may make the diagnosis doubtful or wrong; if the patient has difficulties in breathing without wheeze, fixed wheeze, or mentions the weight loss, the chest X-ray is recommended for the determining of the exact diagnosis, which in such case may be either COPD, or tumor, bronchiectasis, etc. As for the family history in diagnosing allergic asthma, it is one of the most important risk factors to account when diagnosing any allergic diseases; 'asthma is linked to both parental and sibling history. The strongest association is with maternal atopy'. (British Thoracic Society, 1997) Diagnosis of asthma with the account of theoretical knowledge Bearing in mind that Mrs H didn't have any additional symptoms which could make the diagnosis doubtful, she was asked to

Centers for Disease Control and Prevention Research Paper

Centers for Disease Control and Prevention - Research Paper Example During these prolonged incidents of best rest, elderly adults incur an increased risk for pressure ulcers. Other chronic conditions also present a similar risk of prolonged bed rest including osteoarthritis and cancer. This issue is being reviewed because pressure ulcers are preventable conditions, especially if the adequate nursing management remedies are in place. There are, however, factors or issues which impact on the management of pressure ulcers. This review now, therefore, seeks to evaluate the effective management of pressure ulcers among elderly patients with chronic diseases. According to the Centers for Disease Control and Prevention (2011), about 160,000 nursing home residents have had pressure ulcers, with Stage 2 pressure ulcer being the most common affliction. Residents who were more than 64 years of age were also likely to suffer from this issue and those who have had shorter hospital stays (one year or less) were also more likely to suffer from pressure ulcers, as c ompared to those who have stayed in nursing homes for longer durations (CDC, 2011). About one in five of these elderly patients with pressure ulcers have gone through weight loss and about 30% of these residents had to receive special wound care services for their health issue. In general, pressure ulcers are attributed to unrelieved pressure on the skin and often develop over bony protrusions. They are also serious medical issues and a common issue encountered among patients in nursing homes. About 2-28% of nursing home elderly patients are suffering from pressure ulcers and these ulcers are graded from stage 1 to stage 4 depending on the range of skin breakage seen on the ulcers. In about 1.5 million nursing home patients, 160,000 have been diagnosed with pressure ulcers at one point during their residence.

Psychological Assessment Model Essay Example | Topics and Well Written Essays - 500 words

Psychological Assessment Model - Essay Example Moreover, if skilled clinicians could each independently assess several of the same clients, they should arrive at differential assessment conclusions appropriate to each client. In any case, clinicians should make accurate, comprehensive assessment decisions regardless of (a) their cultural backgrounds, (b) the clients cultural background, and (c) the complexity and nature of the presenting problem(s).† One social and psychological variable, among many others that must be taken into consideration, is culture. Unfortunately, this variable is usually mishandled or overlooked in the process. According to Ridley, Li, and Hill (1998, p. 1), â€Å"Culture is one such variable that permeates human experience. It affects the way people label illness, identify symptoms, seek help, decide whether someone is normal or abnormal, set expectations for therapists and clients, give themselves personal meaning, and understand morality and altered states of consciousness. Sometimes clinicians give culture too much credence in assessment, resulting in their overlooking or underdiagnosing of psychopathology, or they may not give culture due consideration, resulting in their overdiagnosing of psychopathology.† One of the most challenging aspects of dealing with culture when it comes to mental health professionals is deciding whether a person of a particular culture is abnormal in general or if they are considered abnormal within their culture. As a result, culture must be incorporate into psychological assessment. Most clinicians are not properly trained to assess multicultural clients in the current situation at mental health facilities. This is particularly a problem because accurate assessment is crucial in helping an individual in need. Mainstream assessment methods have even been found to be dangerous to multicultural individuals and groups (Spengler,

Allergic Asthma Case Study Example | Topics and Well Written Essays - 1500 words

Allergic Asthma - Case Study Example In 2001, 73 people per 1000 were diagnosed to have chronic allergic asthma with the help of the medical professional; this is current prevalence of allergic asthma. What is more interesting to note, is that the prevalence of allergic asthma among minorities is disproportionably higher than among the native population. This may be explained by the social conditions, which often define the general state of health and immune system among patients from ethnic minorities. Asthma was also one of the leading diagnoses in the hospitalizations, and its morbidity was equal to 1.6 per 100,000 of the native population. Thus, accounting the noted information the importance and relevance of the present discussion is not under any doubt. (Adams, Smith & Ruffin, 2001) first of all, the process of diagnosis and its confirmation is clinical, and there are no blood tests, histopathological or radiographic investigations which can be performed to confirm the suggested asthma. Mrs. H addressed the doctor for medical assistance in 2004. ... sence of wheeze during these periods were the signs of the asthma, but for the reasons of her addressing the medical establishment with this problem for the first time, there had been no previous notes in relation to her state. She was 29, and she had used to have such health problems for about 10 years before, but with the exacerbations passing quickly and with long breaks she didn't see the reason for serious medication. Mrs H's family history stated that her both parents had chronic allergic rhinitis. Mrs H herself noted that tobacco smoke worsened her state, as well as dust inhaling; she had never smoked herself. Her social status was favorable, and her profession was accounting, thus she used to work with papers which could often be the sources of dust. She didn't have any signs of breath difficulties after use of aspirin or other medicines. Wheeze was episodic but was becoming more frequent. It is useful to remember, that the symptoms of allergic asthma may sometimes be mixed with the other symptoms, which may make the diagnosis doubtful or wrong; if the patient has difficulties in breathing without wheeze, fixed wheeze, or mentions the weight loss, the chest X-ray is recommended for the determining of the exact diagnosis, which in such case may be either COPD, or tumor, bronchiectasis, etc. As for the family history in diagnosing allergic asthma, it is one of the most important risk factors to account when diagnosing any allergic diseases; 'asthma is linked to both parental and sibling history. The strongest association is with maternal atopy'. (British Thoracic Society, 1997) Diagnosis of asthma with the account of theoretical knowledge Bearing in mind that Mrs H didn't have any additional symptoms which could make the diagnosis doubtful, she was asked to

Psychological Assessment Model Essay Example | Topics and Well Written Essays - 500 words

Psychological Assessment Model - Essay Example Moreover, if skilled clinicians could each independently assess several of the same clients, they should arrive at differential assessment conclusions appropriate to each client. In any case, clinicians should make accurate, comprehensive assessment decisions regardless of (a) their cultural backgrounds, (b) the clients cultural background, and (c) the complexity and nature of the presenting problem(s).† One social and psychological variable, among many others that must be taken into consideration, is culture. Unfortunately, this variable is usually mishandled or overlooked in the process. According to Ridley, Li, and Hill (1998, p. 1), â€Å"Culture is one such variable that permeates human experience. It affects the way people label illness, identify symptoms, seek help, decide whether someone is normal or abnormal, set expectations for therapists and clients, give themselves personal meaning, and understand morality and altered states of consciousness. Sometimes clinicians give culture too much credence in assessment, resulting in their overlooking or underdiagnosing of psychopathology, or they may not give culture due consideration, resulting in their overdiagnosing of psychopathology.† One of the most challenging aspects of dealing with culture when it comes to mental health professionals is deciding whether a person of a particular culture is abnormal in general or if they are considered abnormal within their culture. As a result, culture must be incorporate into psychological assessment. Most clinicians are not properly trained to assess multicultural clients in the current situation at mental health facilities. This is particularly a problem because accurate assessment is crucial in helping an individual in need. Mainstream assessment methods have even been found to be dangerous to multicultural individuals and groups (Spengler,

European History Essay Example for Free

European History Essay When questioned in regards to the Enlightenment, an individual may give the general description that it was a time period ranging from the mid seventeenth to late eighteenth century that stressed the cultivation of philosophical, intellectual and cultural movements. However, they may not be aware of specific implications it had on former central powers such as the church. Although the scientific revolution was a stepping stone to the destabilization of the church, it was the enlightenment that ultimately removed the church from the central control of cultural and intellectual life. The scientific revolution is a time period in history roughly from 1500 to 1700 that is known as one where advances in European mathematical, political and scientific thought occurred. A â€Å"founding father† of the scientific revolution was a polish scientist by the name of Nicholas Copernicus, whose conclusion that it was the sun, not the earth that lies at the center of the solar system, was a direct contradiction to the church, which strongly believed the vice-versa or the Geo-Centric theory. (Merriman,290) It was this initiating step that led other scientists to further question and test traditional church beliefs. An example of this is Galileo Galilee and his creation of a telescope that would confirm the geocentric theory, although for which he was decreed a heretic and put under house arrest. (Merriman 296) In the â€Å"Crime of Galileo: Indictment and Abjuration of 1633† we can directly see Galilee’s theories being refuted by the church in the following quote: â€Å"The proposition that the sun is in the center of the world and immovable from its place is absurd, philosophically false, and formally heretical; because it is expressly contrary to Holy Scriptures†¦ The proposition that the earth is not the center of the world, nor immovable, but that it moves, and also with a diurnal action, is also absurd, philosophically false, and, theologically considered, at least erroneous in faith†¦.Therefore: We pronounce, judge, and declare, that you, the said Galileo . . . have rendered yourself vehemently suspected by this Holy Office of heresy.† (2) Here we can see the church counter-arguing Galilees theory by stating that it contradicts the Holy Scriptures, the biblical text that virtually controlled how individuals interpreted the world. Through Galileo’s thought’s individual’s became encouraged to see the world through measurable means such as experiments and evidence, as oppose to biblical texts that told otherwise. It was only after scientific discoveries such as the one above that philosophers started questioning the natural world. It was discoveries such as the one above that influenced great thinkers such as Isaac Newton, whose discoveries altered not only scientific thought but views about religion for decades to come. (Merriman,300) A Prussian philosopher by the name of Immanuel Kant, who lived from the mid seventeen hundreds to the early eighteen hundreds, was influenced by these ideas of empiricism and reason. In his 1784 publication â€Å"What is Enlightenment† Immanuel Kant writes: †Å"Sapere aude! (Dare to know) Have courage to use your own reason. If I have a book which understands for me, a pastor who has a conscience for me†¦I need not trouble myself. I need not think, if I can only pay others will easily undertake the irksome work for me.† (1-2) This can be interpreted that Kant is advising individuals to use their own sense of logic and to understand the natural world. Here, we can see that traditional church ideas are being pushed away for ones of a logical nature, hence a church that is surely losing its grip on the people of Europe. This idea of tradition church ideas being replaced can be further seen in Kant’s writing when he states: â€Å"The escape of men from their self-incurred tutelage chiefly in matters of religion because our rulers have no interest in playing guardian with respect to the arts and sciences and also because religious incompetence is not only the most harmful but also the most degrading of all.† (12) The interpretation that can be derived from this is that Kant believes that church officials have no concern for the development of man and wish for them to remain uneducated about the world in which they reside. Moreover, the argument can be made is that because the church’s negligence in accepting evolving scientific theories, people came to understand that the need to stray from church beliefs in order to grasp their own sense of understanding was unmistakable, therefore ultimately decreasing the churches once high standing in the lives of early Europeans. The scientific revolution, a corner stone for mankind, whose implications are being felt to this very day, was in addition responsible for the development of a time period known as the enlightenment. Characterized as a movement of philosophical, cultural, and intellectual gains, in addition the enlightenment was responsible for the decentralization of church power in Europe during the seventeenth and eighteenth centuries. Scientist such as Nicholas Copernicus, Galileo Galilee, and Isaac Newton influenced individuals through their theories which stressed using empirical evidence and reasoning to define the world they dwell in. It was through these ideas that Europeans came to understand the Church’s denial to accept reason and empiricism, decentralizing the churches one’s great grasp over society. Works-Cited Kant, Immanuel. â€Å"What is Enlightenment?† Internet Modern History Sourcebook. 15 November 2012. http://www.fordham.edu/halsall/mod/kant-whatis.html. Merriman, John. A history of Modern Europe: From the Renaissance to the age of Napoleon. 3rd ed. Vol. 1. London: W.W.Norton and Company Inc., 2010. N. pag. Print. The Crime of Galileo: Indictment and Abjuration of 1633. . Web. 15 Nov. 2012. http://www.fordham.edu/halsall/mod/1630galileo.asp.

Marketing For Chanel And Ports

Marketing For Chanel And Ports Chanel, one of the most premier luxury product company (Thorogood, ND) that is from France, was established by Gabrielle Chanel who was the most influential designer of the twentieth century (Chanelworld, 2006) in 1910. The design style of Chanel inclines toward unadorned to instead of gorgeous (Yournewfragrance, 2010). The first design of Gabrielle was hats which were sold to fashionable mistresses in a meeting. It was an opportunity that making numerous fashionable noblewomen know her products. Except for hats, costume, jewelry, perfume and textile were devised for women (Womenshistory, 2010). 1.1.2 Ports Figure 2 the symbol of Ports (Imgsrc, nd) I make clothes for a woman who is intelligent: a woman who is doesnt want to wear things that will distract from her Luke Tanabe (PORTS founder) Ports was founded by Luke Tanabe in Canada in 1961. He dreamed of establishing company about luxury clothes in virtue of the social reform which led to the design style of clothes to be transformed radically (Ports-intl, 2010a). His first design was the NO.10 blouse which inaugurated the new fashion epoch. The blouse was popular in Canada, the UK, and Australia because of plain and exquisite tailoring (Ports-intl, 2010a). 1.2 Theory 1.2.1 Market Mix Marketing Mix is that element of a firms marketing strategies which are designed to meet the needs of its customers, including product, price, place and promotion (Hall et all, 2008:p75). It means that companies must use reasonable prices and complete promotions to sell correct products in the right places (Hall et all, 2008:p75) 1.2.2 Market Segmentation Market segmentation means that companies stand on marketing research to confirm and classify the purchasers which have parallel needs, embracing geographically, demographically, psychographically, and behaviourally. (Hall et all, 2008:p66) 1.3 Aims According to Cnga.org (2009), China will become the third biggest market of luxury during 5 years. Therefore, in this report, Chanel and Ports are analysed about the Market Mix and the demographics of Market segmentation in China. Furthermore, aspects of these two companies are compared and contrasted. Finally, there are the conclusion and recommendations to Chanel and Ports. Findings 2.1 Market Mix 2.1.1 Product 2.1.1.1 Chanel Product is one of factors in Marketing Mix. Chanel offers fashionable, luxurious and stylish products (935.ibm, 2002); and further, the materials of Chanels apparels and leathers are admired by consumers on account of retaining the stuff stronger (Yournewfragrance, 2010). What is more, Chanel sternly restrains the design, manufacture, consignment, and commercial to promise the best criterion of the product (935.ibm, 2002). 2.1.1.2 Ports The attires of Ports, which are use the best fabric from Italy, are celebrated because of shirts (Ftchinese, 2007), such as the plain and exquisite NO.10 blouse. Moreover, the packaging is one of the best methods to show the products for companies. The colour of Portss shopping paper bag was changed black into brown which is Portss symbol. 2.1.2 Price 2.1.2.1 Chanel Price is another aspect for Market Mix. The price of Chanel must far higher than other ordinary similar companies owing to two premier causes. For one thing, Chanel is an international luxury brand so that its material is quality and the careful tailoring which is second reason. For example, According to Ib100 (2008), a shirt of Chanel is sold approximately RMB 2,600 in China; however the shirt of Ports is sold RMB 1,799 (Ports-intl, 2010b). 2.1.2.2 Ports The prices of Portss merchandises are reasonable when compared to other luxury brands. According to (Ports-intl, 2010c), the prices of shirts are between RMB 1,100 and 2,000 in China, however, the prices are 30%-50% lower than other luxury companies for similar quality and style, which can encourage consumers to spend. (Blog.sina, 2009) 2.1.3 Place 2.1.3.1 Chanel The place is the third part in the Marketing Mix. Cn.chanel (nd) shows that there are 17 Chanel boutiques to be managed in China, and most of them are located in upscale shopping centers or in stores that have numerous purchasers. Major airports also have Chanel boutiques. In addition, Chanel plans to sell its products on the Internet. 2.1.3.2 Ports Ftchinese (2007) report that Ports has 370 stores all over the world; nevertheless, approximately 82% of its stores are built in major cities of China because the Chinese are its favorite customers, such as Beijing, Shanghai and Xiamen ( Portsdesign, 2005: P4). Furthermore, these stores are located in large shopping centers with a heavy flow of consumer traffic. Finally, products of Ports also are sold on the Internet (Ports-intl, 2010d). 2.1.4 Promotion 2.1.4.1 Chanel The last element is promotion, which can help companies sell their products. There are two different promotional measures of Chanel. First of all, the attire of Chanel is demonstrated in movies (Womenshistory, 2010). Apart from movies, famous actors are invited to occupy spokesmodels, such as Nicole Kidman who can make the products become classical (Yournewfragrance, 2010). 2.1.4.2 Ports There are three different manners to be used by Ports. To begin with, Ports is one of the largest advertisers in the PRC that is a fashion magazineà ¯Ã‚ ¼Ã‹â€ Portsdesign, 2005:p9). Secondly, the clothes were worn in movies, such as The Devil Wears Prada. Thirdly, it is the best manner that Ports contribute RMB500, 000 to Chinese Red Cross because of Wenchuan earthquake in 2008. It not only helps victims, but can also increase the image of Ports. 2.2 Market Segmentation The primary aspect of Marketing Segmentation is demographics which will be introduced, comprising six parts, such as age, income, gender, social class, religion and ethnic grouping (Hall et all, 2008:p67-69) 2.2.1 Chanel Chanel stands on gender, income and lifestyle to segment its market. To start with, the feminine products are the most important orientation for Chanel, although Karl Lagerfeld, the head designer of Chanel after Gabrielle Chanel, began to design the merchandise for males in 1981 (Yournewfragrance, 2010). Besides, most of consumers are gentlewomen who do not need to possess vocations and always attend different banquets which are their lifestyles; hence Chanel has no misgivings about the social class of its consumers, and it barely attaches importance to the income because the cost of Chanel is high. Luxuryinstitute (2007) shows, consumers of Chanel have an income above RMB 2,002,000. 2.2.2 Ports Market segmentations, such as age, income, lifestyle and social class, are used by Ports to decide the scope of purchasers. Above all, the audiences of ports aged between 25 and 45 (Portsdesign, 2005:p5), thus Ports does not produce the apparels of children or elderly humans, and it merely designs for adults which are its orientation. The income, lifestyle and social class are, moreover, the main aspects to classify the consumers. It is a chance for Ports that increasingly women have their own occupations in China because Ports identifies the consumers who have high income over RMB 100,000 every year, living and working in large modern cities, such as manager, lawyer which occupation request well education (blog.sina, 2009). Discussion 3.1 Compare and contract Market Mix of two companies 3.1.1 Product Both Chanel and Ports use the quality fabric to design the luxury products for females; nevertheless, Chanel severely dominates designs and manufactures to ensure the barely flawless products, hence consumers are inclined to treasure its products which are symbol of purchasers status. Ports is different from Chanel, it tends to design the attires for career women. 3.1.2 Price Furthermore, the cost of Ports is lower than Chanels because of two reasons. For a start, Chanel is more celebrated than Ports; moreover, the cost of Ports are lower than other luxury brands because the products of Ports are made in China so that barely deliver the minimum importing tax to Chinese government and there has a low labor cost in China (blog.sina 2009). As a result, the productions cost are lower, the prices are lower too. 3.1.3 Place The largest difference between Chanel and Ports of Sale Place is that only 17 Chanel boutiques are managed in China; in contrast, the Portss main marketing is in China. However, Chanel is similar to Ports because they sell their merchandises in the large shopping centers or on the Internet. 3.1.4 Promotion The similar promotions of Chanel and ports are that their apparels were used in the movies, and invited famous actors to occupy their spokesmodels. Whereas, it is the large different that Ports donates money to humans who encounter disaster, such as Whenchuan earthquake. 3.2 Compare and contract Market Segmentation of two companies. After Market segmentations of Chanel and Ports were analyzed. Income and lifestyle, which are element of segmentation, are the similar for those two companies because both them are international luxury goods so that the prices are higher than other common clothes companies. However, some factors of segmentation are different between Chanel and Ports. The biggest dissimilarity is that Ports produces the goods for females and males who aged 25-45; on the contrary, the women are main consumers for Chanel which company do not worried about the age, therefore the elderly women, such as Queen Elizabeth II, also can wear the attire of Chanel. Consequently, Ports segments the marketing though age; in comparison, the gender is the main segmentation for Chanel. Conclusion All in all, even though Chanel is more famous than Ports, Chanel is luxury brands with Ports; they have different or similar manners to operate their companies, such as promotion. While Ports and Chanel showed the clothes in the movies, Ports also use other significance ways to promote which is a large different for Chanel. Recommendations Chanel depends on movies and actors to promote their products; however, Chanel can study Ports, using money to help impoverished humans which is one of the best ways. It can increase image of Chanel, making human consider that Chanel has the common aspects too, and assist others. In addition, ports still need to use more advertising to increase the celebrity rating because it is not extremely well-know in worldwide.